As AI agents reshape the web, Google opens Gemini and Search to more apps

Google launched a Connected Apps Platform that lets businesses and developers build and submit apps for use across Google Search and Gemini, with a beta preview available to U.S. developers on a waitlist. Developers integrate via a cloud-hosted MCP server or Android MCP using AppFunctions APIs, then register, test and submit through the Google Connected Console, and can track traffic, latency and error rates after launch. Google says over 50 Connected Apps are already available in Gemini, including from Adobe, Experian, Localiza and Peloton, and these will come to Search over the next few weeks.